Episode 40 - How to get heard above the noise and be recognized for your expertise with Dorie Clark

Dorie Clark.png

Terri talks to Dorie Clark about how to get heard above the noise and shares her playbook on being recognized for your expertise through content creation, social proof and your network.

Who is Dorie Clark?

Dorie Clark is an adjunct professor at Duke University’s Fuqua School of Business and the author of Entrepreneurial You, Reinventing You and Stand Out, which was named the #1 Leadership Book of 2015 by Inc. magazine. A former presidential campaign spokeswoman, the New York Times described her as an “expert at self-reinvention and helping others make changes in their lives.”

A frequent contributor to the Harvard Business Review, she consults and speaks for clients including Google, Microsoft, and the World Bank. She is also a producer of a multiple Grammy-award-winning jazz album. You can download her free Entrepreneurial You self-assessment workbook and learn more at dorieclark.com/entrepreneur.


Show Highlights

  • Dorie believes there is a science to breaking through to be heard above the noise which is different from being good at what you do; if we give people the playbook, we will lift all boats
  • Dorie wants to live in a world where the best ideas win, not just the loudest
  • She emphasizes the importance of being recognized for your expertise and there are three keys: content creation, social proof, your network
  • Content creation format is less important than getting your ideas out into the public sphere; give people an opportunity to discover you
  • Social proof is your credibility; this is what gives you authority or credibility on a particular issue
  • Your network is valuable to help you refine your ideas and amplify your ideas
  • She finds that really accomplished people are really in touch with their weaknesses; it may be a good sign to have imposter syndrome because of the humility that comes with it
  • Dorie talks about innovation and the importance of having a different perspective to look at something in a new way to create new ways of doing things.
  • Dorie emphasizes the importance to stay focused when one encounters obstacles, keep the higher purpose in mind.
  • Dorie was a philosophy major as an undergrad and decided that if she didn’t understand theology, she couldn’t fully understand philosophy. She got her doctorate in theology to dive into the background on religious forces.
  • Dorie is a fan of doing anything that makes one a more interesting person.
  • Dorie believes that to optimize people’s lives, you need to optimize people’s work
  • Professional speakers have a range for a few topics because there is a narrow band of expertise for most people. Dorie keeps it fresh by understanding the audience and the client’s goal for the event. Clients want to pay for what you are good at.
  • Dorie practices what she preaches in terms of moving into a new space with her foray into musical theater writing.
  • If Dorie could wave a magic wand, she would get animal over-population under control.


Terri’s Key Takeaway

Content creation is so important; if you don’t get your ideas out there for people to discover, how are you going to be perceived as an expert or authority in your field?


References in the Podcast



Dorie can be reached through her website: https://dorieclark.com/ or on Twitter @dorieclark

You can follow Terri on Twitter at @terrihansonmead or go to her website at www.terrihansonmead.com or on Medium:  https://medium.com/@terrihansonmead

Feel free to email Terri at PilotingYourLife@gmail.com.

To continue the conversation, go to Twitter at @PilotingLife and use hashtag #PilotingYourLife.